The hamlet has rediscovered its ancient manufacturing heritage, it has returned to life and it is now clearly visible to passers-by looking up at the hill.
Verses that are so beautiful they will survive over time are said to be “carved in stone”. Similarly, Brunello Cucinelli’s humanistic vision and the history of his company are “carved and impressed” in the stones of Solomeo.
The initial groundbreaking idea dates back to 1987, when Brunello Cucinelli decided to move the company headquarters to the medieval hamlet to join them both in a common destiny. This choice ran counter to most other Italian industries, which in those years preferred to disentangle themselves from the ties of the original territory, with its roots and long-standing heritage.
Since then, Brunello Cucinelli and Solomeo have grown together, in a truly Italian and very real intertwinement of profit and beauty, past and future, local and global economy. The hamlet has rediscovered its ancient manufacturing heritage, it has returned to life and it is now clearly visible to passers-by looking up at the hill. The company is imbued with its inspiring light: its beauty makes its way into the eyes of the artisans and moves their thoughts and hands, leaving its mark in their creations.
This is the reason why Solomeo, its castle, the Square of Peace, the Theatre, the Aurelian Neo-humanistic Academy, the Garden of Philosophers and the new School of Crafts are much more then a mere source of satisfaction for an enlightened entrepreneur, they are much more than his company’s highest achievement: the hamlet fuels its consistent growth, it is the milestone of its stability and the guide for its future.