Communication and values

Company communication is consistent with the fundamental values that characterise the corporate philosophy, where the efficiency of business organisation is combined with human dignity, and values such as creativity, harmony and sense of beauty are constantly underscored

The corporate communication strategy hinges on:

  • communicating the values embodied in the company’s philosophy;
  • communicating the taste and lifestyle of the Brunello Cucinelli universe.

Company communication is gracious and done using those means most suited to the luxury high end; it stands out for its way of interpreting humanity.

This corporate philosophy is strongly rooted in the humanistic culture and in the teachings of ancient figures such as Socrates, Aristotle, Seneca, Alexander the Great, Marcus Aurelius, Saint Benedict, Saint Francis, Saint Augustine, Dante and Palladio, targeting social and existential “well-being” that goes hand in hand with the growth of the company’s true value.

10 December 2016 Brunello Cucinelli «Lo que nunca haré es robar el alma a los trabajadores»

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07 November 2016 Die Welt zu einem besseren Ort Machen

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01 November 2016 Lunch mit… Brunello Cucinelli

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01 November 2016 Cucinelli: “Ricostruiremo insieme il monastero benedettino”

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01 November 2016 “Bisogna ricostruire la vita, aiuterò i frati di Norcia”

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05 October 2016 Brunello Cucinelli y su familia

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23 May 2016 Brunello Cucinelli, philosopher and cachemire capitalist

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 La morbida ruvidezza di Mr Cashmere

20 November 2015 La morbida ruvidezza di Mr Cashmere

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Brunello Cucinelli Is Probably the Best Boss Ever

02 November 2015 Brunello Cucinelli Is Probably the Best Boss Ever

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01 June 2015 Visionarios del deporte & del lujo

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Brunello Cucinelli, il re del cashmere

27 April 2015 Brunello Cucinelli, il re del cashmere

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19 March 2015 Brunello Cucinelli's conscious capitalism

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01 March 2015 The Humanist capitalist: Brunello Cucinelli

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27 November 2014 “My project for beauty”: the latest challenge of the king of cashmere

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01 September 2014 Kant und Kaschmir

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28 August 2014 Schönheit und Würde

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01 March 2014 The art of living

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05 October 2013 Pranzo with the FT: Brunello Cucinelli

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10 April 2012 Benign King of Cashmere prepares to tackle the corporate hamster wheel

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02 April 2012 Cucinelli IPO planned for Early Next Month

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11 March 2012 Brunello and the golden fleece

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21 September 2011 “I will Profit mit Ethik un Moral”

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11 July 2011 “L’Italia è piena di aziende eccellenti per non vendere si può andare in Borsa”

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31 May 2011 Il cashmere di Cucinelli pronto per Piazza Affari

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