Exclusivity
The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.
The offering of truly Italian, top quality products is combined with a style that we believe luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.
The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the end customer, i.e. at the top end of the luxury segment.
The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.
The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.
Exclusive positioning
The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.
The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.
Product evolution: from Cashmere to “Lifestyle”
Chic prêt-à-porter. Expression of Everyday Luxury
- Total Look and Lifestyle offering
- Tireless search for new trends, developments and innovations in style, look and fabrics
- Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
- Modern and contemporary style that allows for cross-age collections
Cashmere and knitwear – the DNA of the company
- The product category that has made the brand world famous
- The international press often calls Brunello Cucinelli “The King of Cashmere”
- Wide range of products, both for men and women
The Women's collection: FW25
The Women’s Fall-Winter 2025 Collection tells the story of a natural and inner world, exploring the tensions and harmony between instinct and reason, two universal processes that guide both our daily lives and the great dreams of our existence. The dualism between instinct & reason is expressed in an everyday manner: the reason behind elegance, tradition, and formality is enriched by creative impulse and an imperfect touch, where the "out of place”, guided by instinct, brings authenticity and charm.
Craftsmanship and tailoring are interpreted in an everyday key, creating urban-side atmospheres that offer a contemporary perspective even on timeless classics.
The Men's collection: FW25
The rediscovery of innate values paves the way for new combinations, enriching sensitivity to modern stimuli and the needs of everyday dressing. The Men’s Fall-Winter 2025 Collection provides inspiration for a contemporary and balanced fusion, perfectly cohesive and increasingly enriched by the sum of its individual elements.
The balance of the new style emerges from a meticulous blend of distinctive elements. Each piece contributes to the harmony, with rich colours standing out through carefully curated combinations. Every pairing is refined by details and lightness—two essential characteristics of the collection and of everyday life.