Exclusivity
The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.
The offering of truly Italian, top quality products is combined with a style that we believe luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.
The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the end customer, i.e. at the top end of the luxury segment.
The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.
The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.
Exclusive positioning
The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.
The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.
Product evolution: from Cashmere to “Lifestyle”
Chic prêt-à-porter. Expression of Everyday Luxury
- Total Look and Lifestyle offering
- Tireless search for new trends, developments and innovations in style, look and fabrics
- Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
- Modern and contemporary style that allows for cross-age collections
Cashmere and knitwear – the DNA of the company
- The product category that has made the brand world famous
- The international press often calls Brunello Cucinelli “The King of Cashmere”
- Wide range of products, both for men and women
The Women's collection: SS26
The Spring Summer 2026 Women’s Collection invites us to reconnect with our origins and with the essential natural elements, through silent, yet emphatic, understanding.
Fundamental principles fuel our creative spark, reaffirm the authentic value of our aesthetic journey, and inspire new visions that resonate with the contemporary world. Earth, Air, Water, and Fire—not only do they animate nature, but they sustain our very existence.
The Men's collection: SS26
The Shape of Light tells the story of a new vision of masculine elegance: cultured, refined, and never ostentatious. It portrays a man who expresses freedom and nonchalance through his style, moving gracefully between fluid silhouettes and sartorial precision.
A subtle interplay of contrasts and harmonies leaves nothing to chance; every combination speaks of a culture of beauty that shuns ostentation. The prestige of wool, silk and linen is evident in the consistently sophisticated, flowing silhouettes crafted from fresh, light fabrics.