The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.

The offering of truly Italian, top quality products is combined with a style that luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.

The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the final consumer, i.e. at the top end of the luxury segment.

The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.

The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.

Exclusive positioning

The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.

The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.

Brunello Cucinelli distribuzione sul mercato

Product evolution: from Cashmere to “Lifestyle”

Brunello Cucinelli exclusivity Brunello Cucinelli exclusivity

Chic prêt-à-porter. Expression of Everyday Luxury

  • Total Look and Lifestyle offering
  • Tireless search for new trends, developments and innovations in style, look and fabrics
  • Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
  • Modern and contemporary style that allows for cross-age collections

Cashmere and knitwear – the DNA of the company

  • The product category that has made the brand world famous
  • The international press often calls Brunello Cucinelli “The King of Cashmere”
  • Wide range of products, both for men and women

The Women's collection: FW 21

In the Women’s Fall-Winter 2021 Collection, clothing is no longer purely aesthetical or functional but now also looks to express feel good style based on the union between pleasure and balance. 

The inimitable qualities of knitwear delightfully influence all categories in the collection, to create an enwrapping knitted season. Cashmere, wool, silk, alpaca and mohair respond to the need for a natural feel, capable of transmitting sensations of protection, wellness and beauty. Unique manufacturing processes, pleasant surfaces and soft volumes represent the cardinal elements of fluid and well-proportioned cozy wear.

The Men's collection: FW 21

Inspired by an allure that thrives over time, the new collection develops the fruit of years of research into the creation of a simple and long-lasting style.

Combinations orbit around a sense of well-being and softness offered by the shapes, by the quality of the materials and, in particular, by the enveloping and alluring comfort of knitwear.

Noble fibers and modern fabrics are at the service of comfort, of softness and above all of lightness. Suits and blazers accommodate precious materials with a modern feel where classic patterns are interpreted in a fresh and discreet manner.