Exclusivity
The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.
The offering of truly Italian, top quality products is combined with a style that we believe luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.
The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the end customer, i.e. at the top end of the luxury segment.
The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.
The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.
Exclusive positioning
The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.
The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.
Product evolution: from Cashmere to “Lifestyle”
Chic prêt-à-porter. Expression of Everyday Luxury
- Total Look and Lifestyle offering
- Tireless search for new trends, developments and innovations in style, look and fabrics
- Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
- Modern and contemporary style that allows for cross-age collections
Cashmere and knitwear – the DNA of the company
- The product category that has made the brand world famous
- The international press often calls Brunello Cucinelli “The King of Cashmere”
- Wide range of products, both for men and women
The Women's collection: SS24
Equilibrium is the key word of the season, a value that permeates the entire Women's Spring Summer 2024 Collection, like a refined balance of opposing forces: minimal and ornate, addition and subtraction, aesthetics and functionality. The common denominator of all these forces is the attraction of a timeless style, capable of renewing itself according to the stimuli and needs of the moment, while at the same time naturally preserving the identity of its aesthetic codes.
In tune with the growing desire for order and cleanliness, sartorial quality offers a fundamental reference point for contemporary balance, expressing an apparent simplicity, a refined effortlessness. Through well-made constructions, each look and each garment express quality, authenticity and a renewed desire to dress with personality and without excess.
The Men's collection: SS24
The quest for elegance is at the heart of the Men’s Spring Summer 2024 collection, conceived as an instrument for expressing the distinctive characteristics of the modern man to the full. The range and harmony of the collection allow the male personality to shine through, without force, even in the simplest combinations.
Fresh colours, soft volumes, carefully balanced garments, paisley patterns and details inspired by the French Riviera offer a versatile spectrum of elegance at the service of the individual. Unique natural textures, délavé and slub effects enhance the summery colours, which pair with timeless neutrals to create a new, fresh and intense balance. The soft volumes found in new proposals throughout the collection guarantee contemporary appeal.