The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.


The offering of truly Italian, top quality products is combined with a style that luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.

The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the final consumer, i.e. at the top end of the luxury segment.

The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.

The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.

Exclusive positioning

The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.

The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.

Brunello Cucinelli distribuzione sul mercato

Product evolution: from Cashmere to “Lifestyle”

Brunello Cucinelli exclusivity Brunello Cucinelli exclusivity

Chic prêt-à-porter. Expression of Everyday Luxury

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  • Total Look and Lifestyle offering
  • Tireless search for new trends, developments and innovations in style, look and fabrics
  • Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
  • Modern and contemporary style that allows for cross-age collections

Cashmere and knitwear – the DNA of the company

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  • The product category that has made the brand world famous
  • The international press often calls Brunello Cucinelli “The King of Cashmere”
  • Wide range of products, both for men and women

The Women's collection: SS 19

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In a moment crowded with information, images, and influences, we often feel a desire for authenticity, silence, and serenity. The need to focus on simple, true sensations and elements, on things that are long-lasting, that don’t disappear in a heartbeat or with a click.

The Women’s Spring-Summer 2019 Collection brings together a primitiveness of the elements, sartorial references, natural colors, desert atmospheres, an active world, modern surfaces, and exquisite craftsmanship in a single harmonious balanced vision. Authenticity and craftsmanship translate into an allure that is both rustic and refined, that celebrates the organic and imperfect beauty of natural fibers and materials.

The Men's collection: SS 19

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The new Spring-Summer 2019 collection draws its inspiration from the style and mood of the Roaring Twenties, when formal elegance was influenced for the first time by features coming from the popular sporting world, with tennis and golf being at the forefront.

The brand’s distinctive spirit finds its rich, natural expression in the calibrated combination of traditional elegance and dynamism, which are the typical characteristics of a evolving, lively and refined period of time, able to embrace new ideas.