Exclusivity
The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.
The offering of truly Italian, top quality products is combined with a style that we believe luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.
The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the end customer, i.e. at the top end of the luxury segment.
The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.
The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.
Exclusive positioning
The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.
The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.
Product evolution: from Cashmere to “Lifestyle”
Chic prêt-à-porter. Expression of Everyday Luxury
- Total Look and Lifestyle offering
- Tireless search for new trends, developments and innovations in style, look and fabrics
- Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
- Modern and contemporary style that allows for cross-age collections
Cashmere and knitwear – the DNA of the company
- The product category that has made the brand world famous
- The international press often calls Brunello Cucinelli “The King of Cashmere”
- Wide range of products, both for men and women
The Women's collection: FW24
Inspired by the pleasure of emotion, the Fall Winter Women's Collection rediscovers the charm of a conscious simplicity and a newfound naturalness, formulated through a meticulous exploration of the authentic essence of each element, transcending seasonal trends. The codes of the formal and sartorial world, guardians of a timeless luxury and elegance, take on a familiar feel, revealing themselves in a harmonious and welcoming genuineness.
Memory and tradition are inseparable from the search for innovation and uniqueness to create an updated feminine taste. The design, based on texture, proportions and essential colours, selects a few distinctive elements to define an authentic yet natural elegance.
The Men's collection: FW24
The Fall Winter Collection seeks to capture the allure of a masculine style in its purest and most definite form. The elements that have made the history of men’s elegance are reborn with a new and contemporary identity: structured, precise and powerful shapes belonging to the 1980s sartorial world inspire an accurate and generous, clean yet fluid, always effortless and particularly comfortable style, in true Brunello Cucinelli spirit.
Sartorial shapes, a hallmark of men's style, take on a new and modern attitude. The season’s structured and sartorial feel brings fabrics that support the shapes, but are nonetheless soft, lightweight and cozy.