The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.


The offering of truly Italian, top quality products is combined with a style that luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.

The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the final consumer, i.e. at the top end of the luxury segment.

The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.

The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.

Exclusive positioning

The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.

The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.

Brunello Cucinelli distribuzione sul mercato

Product evolution: from Cashmere to “Lifestyle”

Brunello Cucinelli exclusivity Brunello Cucinelli exclusivity

Chic prêt-à-porter. Expression of Everyday Luxury

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  • Total Look and Lifestyle offering
  • Tireless search for new trends, developments and innovations in style, look and fabrics
  • Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
  • Modern and contemporary style that allows for cross-age collections

Cashmere and knitwear – the DNA of the company

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  • The product category that has made the brand world famous
  • The international press often calls Brunello Cucinelli “The King of Cashmere”
  • Wide range of products, both for men and women

The Women's collection: SS 21

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Comfort, calm and gracefulness are sensations that flow with ease throughout the Spring Summer 2021 Womenswear Collection. Tracing a fluid and linear path, the pleasure of dressing well is guided by a relaxed spirit, naturally steering towards discreet charm that blends elegance with modernity, formality with an effortless style.

The natural rhythm of the collection can be seen clearly in the color combinations: stability is expressed with soothing and relaxing nuances of beige, a sense of purity and rebirth flows through the multitude of shades of white. The celebration of vegetable fibers evokes a charming natural mood, based on the harmonious contrast between raw and polished surfaces. Rustic dialogues with couture, dense and opaque materials alternate with translucent and featherweight effects.

The Men's collection: SS 21

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From the time spent dedicated to reflection and to the pursuit of the brand’s core elements, essential values have emerged. Creativity flows through special and contemporary garments, capable of instantly conveying fresh and distinctive style.

The Men’s Spring-Summer 2021 Collection is all about unique and distinctive elements, capable of lending a sophisticated and innovative flair to any look, always striking the perfect balance between casual elegance and new inspirations. Each category in the collection is designed to update style in a simple and skillful way, to best express the synthesis of heritage and continuous innovation. The colours of the collection evoke a summery air of peacefulness and relaxation, mostly created by the fine harmony between neutral tones.