The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.

The offering of truly Italian, top quality products is combined with a style that we believe luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.

The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the end customer, i.e. at the top end of the luxury segment.

The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.

The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.

Exclusive positioning

The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.

The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.

Product evolution: from Cashmere to “Lifestyle”

Chic prêt-à-porter. Expression of Everyday Luxury

  • Total Look and Lifestyle offering
  • Tireless search for new trends, developments and innovations in style, look and fabrics
  • Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
  • Modern and contemporary style that allows for cross-age collections

Cashmere and knitwear – the DNA of the company

  • The product category that has made the brand world famous
  • The international press often calls Brunello Cucinelli “The King of Cashmere”
  • Wide range of products, both for men and women

The Women's collection: FW23

Rhythmic densities, rich melodies and interludes are the hallmarks of the Fall-Winter 2023 collection, a distinctive blend of sounds, a balanced ensemble of the timeless and the contemporary. Harmonies based on the clean lines, pure colors, and compact fabrics that emerged in the 1990s create neat and seductive arrangements that support the fluid interweaving of melodies and form the stylistic synthesis. The leitmotif of the British manor introduces the warmest and most enveloping notes, high-quality handcrafted tactile effects, extremely soft, fleecy surfaces and a countryside feeling.
Influenced by the aesthetics of the end of the millennium, a quest for order and simplicity unleashes the true character of each element. The timbres, the iconic sounds of the brand’s identity, are the colors: winter whites and beiges evoke a sense of luxury and serenity. Blue, with its magnetic character and noble ancestry, adds a sophisticated variation to the base tones.


The Men's collection: FW23

Based on a careful study of codes and alert sensitivity to contemporary influences, the Fall Winter 2023 Collection was designed with a full focus on the importance of time: the time for experience that cultivates knowledge, the time for artisanal creation, the time in which every garment will have the opportunity to renew itself with combinations that enhance its inherent qualities. Just like a classic that, thanks to strong roots, can take on new and richer meanings, day after day.
Every look is characterized by a key garment that is its focal point, that expresses the overall style but, at the same time, is defined by the harmony of combinations. All the elements are always organized based on a search for balance between references, proportions and style. Colors take on intense hues, inspired by historic wine blends that have stood the test of time, transcending trends. The overall harmony is created by precious tones of beige, accompanied by fascinating shades of noble deep blue and modern light blue.