Exclusivity

The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.

The offering of truly Italian, top quality products is combined with a style that we believe luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.

The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the end customer, i.e. at the top end of the luxury segment.

The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.

The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.

Exclusive positioning

The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.

The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.


Product evolution: from Cashmere to “Lifestyle”

Chic prêt-à-porter. Expression of Everyday Luxury

  • Total Look and Lifestyle offering
  • Tireless search for new trends, developments and innovations in style, look and fabrics
  • Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
  • Modern and contemporary style that allows for cross-age collections

Cashmere and knitwear – the DNA of the company

  • The product category that has made the brand world famous
  • The international press often calls Brunello Cucinelli “The King of Cashmere”
  • Wide range of products, both for men and women

The Women's collection: FW 22

Rich in references, patterns and new silhouettes, the women’s Fall Winter 2022 collection forges a seductive balance in search of a stimulating yet measured elegance that nurtures the joy of togetherness.

At first glance, intense luminous interventions come to the forefront. Lamé textures, sheer surfaces swathed in dazzling embroidery, bright designs sweeping across fluid satins and feminine volumes infuse the entire wardrobe with a seductive aura that unites daywear and event dressing.

The most important elements, which strongly represent the feel of the season, are the iconic patterns from the North, the soft texture of fabrics and bouclé, brushed or fleecy-effect knits, quilted effects on precious materials and urban reinterpretations of high-altitude style. The charm of delicate neutral nuances, the pleasure of the highest-quality noble fibers, unrivalled craftsmanship and a search for innovation embedded in artisanal expertise.

The Men's collection: FW 22

The collection is inspired by an ever-transforming urban world, a crossroads where different ideas of daily style intersect, where culture branches out from tradition according to modern-day needs, welcoming freedom and at the same time embracing the past. Like a journey, style and occasion mutually influence each other and elegance always reflects the balance required to evolve.

Comfort, dynamism and softness are values that underpin all fabrics and volumes, striking the perfect balance between elegance and ease. Starting from the sartorial shapes of the blazer, all elements express an enveloping feel, with soft lines that combine a contemporary vision and refined style.

Harmonised by timeless neutrals such as refined hues of beige, grey and blue, new colours come to the fore to convey an enterprising, fresh and bright style.