The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.


The offering of truly Italian, top quality products is combined with a style that luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.

The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the final consumer, i.e. at the top end of the luxury segment.

The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.

The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.

Exclusive positioning

The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.

The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.

Brunello Cucinelli distribuzione sul mercato

Product evolution: from Cashmere to “Lifestyle”

Brunello Cucinelli exclusivity Brunello Cucinelli exclusivity

Chic prêt-à-porter. Expression of Everyday Luxury

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  • Total Look and Lifestyle offering
  • Tireless search for new trends, developments and innovations in style, look and fabrics
  • Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
  • Modern and contemporary style that allows for cross-age collections

Cashmere and knitwear – the DNA of the company

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  • The product category that has made the brand world famous
  • The international press often calls Brunello Cucinelli “The King of Cashmere”
  • Wide range of products, both for men and women

The Women's collection: FW 18

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In the Brunello Cucinelli Autumn Winter 2018 collection projections into the future and primordial echoes nonchalantly coexist, retro atmospheres and folk references combine to convey a unique and natural character. A creative synergy between instinct and reason elaborates folk inspirations, luxurious fabrics, seventies influences, artisanal techniques, sartorially inspired patterns, floral prints and embroideries with a vintage mood and seductive feminine details.

Natural wooden notes and warm nuances drawn from leathers and furs diffuse a pleasant and reassuring essence, which enhances the folk and retro style of the collection. Medium shades such as plum wine, purple sage, raspberry and shades of peacock, emerald and petroleum green fill the colour palette with new charming range. Tactile metal and aged brass accents are added to the classic notes of gold, bronze and copper.

The Men's collection: FW 18

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Style, like the new, natural rhythm of a poem, is the fruit of a familiarity with the canons of traditional elegance, skilfully combined with modern, unconventional inspirations. The union of flair and experience gives rise to the creation of authentic, contemporary forms.

The watchword is “overlapping”. Coats, cabans, and other outerwear create soft, modern silhouettes and are enriched with details such as collars of soft shearling, knit inserts, bibs, and removable paddings; everything contributes to making each model unique, maintaining its identity intact. Jackets set the standard for elegance, close to the body as always, to flatter the male body.