Exclusivity

The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.

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The offering of truly Italian, top quality products is combined with a style that luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.

The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the final consumer, i.e. at the top end of the luxury segment.

The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.

The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.

Exclusive positioning

The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.

The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.

Brunello Cucinelli distribuzione sul mercato

Product evolution: from Cashmere to “Lifestyle”

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Chic prêt-à-porter. Expression of Everyday Luxury

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  • Total Look and Lifestyle offering
  • Tireless search for new trends, developments and innovations in style, look and fabrics
  • Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
  • Modern and contemporary style that allows for cross-age collections

Cashmere and knitwear – the DNA of the company

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  • The product category that has made the brand world famous
  • The international press often calls Brunello Cucinelli “The King of Cashmere”
  • Wide range of products, both for men and women

The Women's collection: SS 22

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Born out of a mood full of confidence and new stimuli, the collection gives shape to a positive spirit that irradiates joy, energy and vitality.

The dynamic collection immediately makes its mark through bright and saturated tones of colour that represent messengers of freedom and movement. Monochromatic looks, dresses and outerwear, leather down jackets and matching sets bring colour to the forefront, spreading good vibes through an elegant and feminine style.

The craftsmanship, refined materials and vibrant colours are all at the service of natural appeal. The balance between tradition and innovation comes from picking out the most refined characteristics of couture style and reinterpreting them in an informal and relaxed manner.

The Men's collection: SS 22

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In the Spring Summer 2022 Men’s Collection, with this renewed desire for elegance, simplicity takes on a special role; because of its closeness to a natural expression of masculinity, it is capable of transmitting a message of authenticity, of positivity and of spontaneity. The style seeks completeness through balance, essentiality and sobriety

The pleasure of dressing well starts from the suit, a quintessential symbol of elegance, reinvented in a fresh and relaxed manner. Outfits featuring mismatched blazers add layers of richness and versatility to suits, capable of transforming a purely formal element into an elegant and versatile everyday item.

Where blazers ensure equilibrium, the slightly softened volumes of the season’s trousers complement outfits, renewing the canons of male elegance in a balanced and contemporary manner.