Exclusivity
The allure of the brand is reflected in an exclusive ready-to-wear offering that expresses the entire Brunello Cucinelli universe; end consumers define it as “an exclusive and contemporary lifestyle”.
The offering of truly Italian, top quality products is combined with a style that we believe luxury high-end consumers consider to be sophisticated and with a refined taste, developed within a business model that has always been sensitive to sustainability and healthy, “gracious” growth.
The brand’s selected presence in the leading cities and resorts worldwide, as well as in the most exclusive sales spaces in multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the end customer, i.e. at the top end of the luxury segment.
The offering, an expression of everyday luxury, is presented under the unique Brunello Cucinelli brand and it includes a complete collection of clothing, accessories and lifestyle, which has evolved constantly over the years from its origins in the world of cashmere.
The expanding demand for “exclusive luxury” products testifies to an evolving consumer, who is now sophisticated and receptive not only to quality, but also to the production process and the sustainability, dignity and ethics of the manufacturer.
Exclusive positioning
The sustainability of the business model and the consistent and ongoing focus on brand prestige ensure a firm position in the high end of the luxury segment.
The allure of the brand is expressed by a proposal that started from specialised knitwear products and became an exclusive Prêt-à-porter offering that expresses the entire Brunello Cucinelli universe; end consumers themselves define it as “a modern and contemporary lifestyle”.
Product evolution: from Cashmere to “Lifestyle”
Chic prêt-à-porter. Expression of Everyday Luxury
- Total Look and Lifestyle offering
- Tireless search for new trends, developments and innovations in style, look and fabrics
- Offer targeting sophisticated customers with a refined taste both for womenswear and menswear
- Modern and contemporary style that allows for cross-age collections
Cashmere and knitwear – the DNA of the company
- The product category that has made the brand world famous
- The international press often calls Brunello Cucinelli “The King of Cashmere”
- Wide range of products, both for men and women
The Women's collection: SS25
An evocative itinerary blends the refined charm of the Riviera with the mysterious allure of desert dunes. The Women's Spring Summer 2025 Collection embarks on an imaginary and contemporary grand tour, where the two extremes of this journey converge to craft a unique and harmonious style map. The verve and joie de vivre of a lush Mediterranean coast, rich in nature and encounters, intertwine with the fascinating, immersive, and silent atmosphere of the desert.
The stylistic journey forges an elegant and relaxed world, rich in tailoring and craftsmanship, interwoven with influences, empathy, and connections. The most precious elements take on a casual spirit, while everyday dressing is elevated to a minimalist and refined aesthetic.
The Men's collection: SS25
“The care of style is the care of instinct. Living in harmony with contemporary sensations means shaping a constantly evolving nature”. In the Men's Spring Summer 2025 Collection, a taste for nonchalance is the key to interpreting contemporary elegance. The pleasure of dressing with ease inspires a style that is free from rigidity and capable of adding value to any occasion.
Natural fibres are the stars of the collection, with silk in particular playing a leading role: pure or in precious blends, always with a matte effect, even in unusual elements such as outerwear or denim fabrics.