I envisage humanistic capitalism as a great harmony within which profit, giving back, guardianship, human dignity and the ethics of truth coexist and enrich each other.

Humanistic Capitalism

My Idea of Humanistic Capitalism

Humanistic capitalism has been the guideline for my conduct as an entrepreneur from the very beginning, and I have imagined and come up with this definition for my enterprise.

What I mean by humanistic capitalism is precisely this idea, this concept of a fair and sustainable profit, a profit harmonised with giving back: striking a balance between profit and giving back; donating to the world as guardians of creation, leaving to those coming after us not the very same world we found, but a more amiable one.

I envisage humanistic capitalism as a great harmony within which profit, giving back, guardianship, human dignity and the ethics of truth coexist and enrich each other.