Shareholders and Values

“I would like our products to speak of our land and place of origin, while we strive to work with dignity, tolerance and respect”.

Being shareholders of Brunello Cucinelli means supporting and sharing a value system and philosophy that place the human being at the core of every business project.

Being shareholders of Brunello Cucinelli means supporting and sharing a very long-term project of sustainable and ethical profit growth, according to a business model that has enabled the brand to become a world-class member of the “Absolute Luxury” segment thanks to craftsmanship, top-notch quality and exclusive distribution.

Becoming shareholders of Brunello Cucinelli means investing in a sound company whose balance sheets report positive results year in, year out, with sustainable growth that enables the brand to safeguard its exclusivity and positioning in the absolute luxury category, seizing long-term development opportunities.

The business model is the best guarantee of this continuity, since it places the human being at the centre of each production strategy, it considers beauty as an ideal to aim for and exclusivity as a resource to be driven by in an international scenario.

The steps taken by Brunello Cucinelli over the last few years – the listing on the stock exchange (2012), the pact between generations (2013) and the establishment of the trust (2014) – testify to an intention to be open to the world and the future step by step, walking on the firm ground of shared values and skills.