Market presence
The brand’s presence on the luxury high streets of leading cities and resorts - with prestigious monobrand stores – as well as in the most exclusive and appealing sales spaces in multibrand and luxury department stores is consistent with its positioning at the top end of luxury and its acknowledged prestige.
Hospitality has always been a fundamental value for our Casa di Moda: our idea of hospitality turns into reality in all our sales spaces, from the boutiques to the Casa Cucinelli spaces.
In the boutiques we have always included spaces that are not directly sales-oriented, to offer a small coffee bar service as a sign of our care and attention to customers.
This idea of warm, cosy and relaxed hospitality was the “inspiring principle” for the creation of the Case Cucinelli, meeting places that fully express our idea of lifestyle, that are currently located in Solomeo, Milan, Paris, New York, London, and Tokyo and that will soon be opening in Hong Kong, Shanghai and Dubai.
Distribution channels and product mix
