Market presence

The brand’s presence on the luxury high streets of leading cities and resorts - with prestigious monobrand stores – as well as in the most exclusive and appealing sales spaces in multibrand and luxury department stores is consistent with its positioning at the top end of luxury and its acknowledged prestige.

Brunello Cucinelli modello impresa

The brand’s customers, with an evolved and refined taste, choose to buy our products for the following reasons: Made in Italy creativity and craftsmanship, and exclusive distribution, which takes on a strategic relevance and fundamental importance in the corporate business model.

Grafico maggio 2021 - 4

Grafico maggio 2021 - 4 mobile

Grafico maggio 2021 - 3

Distribution channels and product mix

Grafico maggio 2021 - 1

Grafico maggio 2021 - 1 mobile

Grafico maggio 2021 - 2

Grafico maggio 2021 - 2 mobile

Stores network (as of 12/31/20)

Brunello Cucinelli dove siamo

North America

  • 32 Monobrand 


  • 49 Monobrand 


  • 14 Monobrand 


  • 24 Monobrand 

Rest of the world

  • 19 Monobrand