Brunello Cucinelli was born into a peasant family in Castel Rigone, province of Perugia, in 1953.
After obtaining a diploma as building surveyor, he enrolled in the faculty of Engineering but then dropped out. In 1978 he set up a small company and captivated the market with his idea of dying cashmere.
Since when he was a boy, he witnessed his father working in an unwelcoming environment and became a close observer of the world, thus developing his dream to promote a concept of work that ensured respect for “the human being’s moral and economic” dignity. This is a key element to understand his personality and the success of his business, which Brunello considers not only as a wealth-generating entity, but also as a framework to develop and nurture his dream of a capitalism that enhances the human being.
His knowledge of the great figures of the past has always fed his dreams and ideals, but he is always looking ahead towards the distant future, and each action and accomplishment of his is designed to last over the centuries.
In 1982, after marrying Federica Benda, Brunello moved to “Solomeo”, which became the venue to make his dreams come true and a great workshop to build his success as an entrepreneur and humanist.
The increasingly international market welcomed his quality products warmly and enabled him to implement his ideals.
In 1985 he purchased the fourteenth-century tumbledown castle in the hamlet and made it into his corporate headquarters; in 2000, with a view to meet the market’s growing demand with adequate production facilities, he acquired and refurbished an existing plant at the foot of the Solomeo hill instead of building new facilities.
The “Forum of the Art”, including the Aurelian Library, the Gymnasium, the Amphitheatre and the Theatre, was built in 2008 and became the ideal venue for culture and art.
The desire to list the company in the Milan Stock Exchange was born around this time and became reality in 2012. This move, too, was not driven by financial reasons alone, as Brunello saw a wider participation in his business activity as an opportunity to spread his ideals of a new capitalism, a truly “humanistic capitalism”.
The experience of the Forum of the Arts, built exclusively by Umbrian master craftsmen, spawned the idea of the “Solomeo School of Arts and Crafts”, which was established in 2013. Brunello’s vision entails that the memory of an important humanistic factor such as craftsmanship is preserved and passed on to future generations; therefore the school is the workshop where this aspiration becomes reality.
In 2014, the “Project for Beauty” was presented in Milan, an initiative supported by the Brunello and Federica Cucinelli Foundation; the project entails the creation of three huge parks at the foot of the Solomeo hill (the Agricultural Park, the Secular Youth Club Park and the Industry Park) recovering part of the property occupied by old abandoned factories and using it to grow trees, orchards and lawns. This initiative symbolizes the crucial value of earth, “from which all things are”, as Xenophon put it. With this project Brunello highlights the duty to restore the “dignity of the land” and he shows that “Beauty will save the world” whenever the world will in turn save Beauty.
The Brunello Cucinelli S.p.A. currently employs 1500 people and cooperates with around 3500 subcontractors. Nobody clocks in or out. The working time is from 8 a.m. to 5.30 p.m. with a long lunch break. It is forbidden to work after 5.30 p.m..
Over the years Brunello has been acknowledged a staggering number of national and international rewards for his “neohumanistic capitalism”; the recognitions that most mirror his human accomplishments are his appointment as Cavaliere del Lavoro (Knight of Industry) assigned by the President of Italian Republic and his honorary degree in Philosophy and Ethics of Human Relations, assigned by the University of Perugia.
Moreno Ciarapica Executive DirectorClose
Born in Perugia in 1961, Moreno obtained his secondary school diploma in Accountancy and then took several specialization courses in business management, administration, and finance and management control at different institutes of higher education, including SDA Bocconi University. His career began in 1982 at Ellesse, a textile group and leading sportswear manufacturer, where he worked in financial management and was ultimately placed in charge of the group's consolidated balance sheet.
In 1989 he left Ellesse Group and went to work for Carloni Group (engineering and construction), where he was the Financial Director from 1989 to 1993. Moreno Ciarapica joined Brunello Cucinelli Group as CFO in 1993. Over the years he has supported and managed the financial and strategic aspects of the group’s international development. Now, he is Director, Chief Financial Officer and manager in charge of preparing the corporate accounting documents of Brunello Cucinelli.
Giovanna Manfredi DirectorClose
Born in Rome on August 30, 1961, Giovanna studied languages at the Institute for Translators and Interpreters in Rome, also spending long periods in Germany and in USA. She entered the fashion world when she opened her own atelier on Via del Babbuino in Rome in 1985. She initially focused on sartorial production but launched her own ready-to-wear collection two years later with the “LE MANFREDI” brand, which was distributed in Italy. When Giovanna's partnership with Brunello Cucinelli began in 1992, she changed her company's name to Gunex s.r.l. and, subsequently, to Gunex S.p.A., when it became a joint-stock company. Specializing in the design and production of skirts and trousers, the company became renowned worldwide for the high quality of its style and manufacturing. Over the next 22 years, Giovanna developed Gunex collections in close cooperation with the Brunello Cucinelli style team, coordinating the stylistic image of the lines and continuously building a unique product perception aimed at establishing a specific stylistic approach on a group level.
After the merge of Gunex s.r.l. in the Brunello Cucinelli S.p.A., Giovanna is directly involved in the creative development of the women's collections and she heads the team of designers and tailors of the Rome style unit. She often takes part in research trips abroad to study distinctive intercultural trends in the fashion industry, which allows her to fine-tune her ability to study the themes of inspiration for the new collections. Giovanna represents the Company at major trade fairs, collection presentations and in meetings with investors and suppliers with whom she has established long-term relations. Since June 2011 she has also held the position of Director.
Riccardo Stefanelli Executive DirectorClose
Born in Perugia in 1981, Riccardo obtained his three-year degree in Legal Sciences at Perugia University in 2004. He joined Brunello Cucinelli Group in 2006 and initially worked in the company's Financial Department, where he acquired experience in investment planning and control. In 2007 he combined his position as a Retail Planning and Control Manager with his function as the reporting person for the legal affairs of the group, and he also joined the Human Resources committee.
In 2011 he was appointed Group Sales Manager for mono- and multi-brand networks. Since June 2011, he has also held the position of Executive Director.
He is now joint Chief Commercial Officer with responsibility of managing and developing for mono- and multi-brand networks of the Brunello Cucinelli Group and Co-CEO.
Luca Lisandroni Executive DirectorClose
Born in Treia (Macerata), on 16 November 1978. After having attended classical studies, he graduated in Economics and Social Sciences at the “Università Commerciale Luigi Bocconi” in Milan. He started his career at the Marketing Division of L'Oreal Paris in Italy, as product manager of the brand “Studio Line”. In 2005 he joined Luxottica as Key Account Manager. Over the years he took on roles of increasing responsibility within the Wholesale Division of Luxotttica which led him to know the Group's global commercial organization and to increase contacts with the industrial division, developing projects to optimize the supply chain and maximize customer service quality. In 2011 he was appointed General Manager of Luxottica Brazil, based in Sao Paulo. In the first months he took care of the completion of the acquisition of Tecnol, leading manufacturer and distributor of glasses in Latin America.
In the nearly five years of management of Luxottica Brazil, he completed the vertical integration and created a solid and steady growth, so that Luxottica Brazil has become one of the key branches of Luxottica Group. In March 2016 he ceased his relationship with Luxottica Group. In April 2016 he becomes a key officer of Brunello Cucinelli S.p.A.; in the same month he is appointed Director of the Company. He is now joint Chief Commercial Officer with responsibility of managing and developing for mono- and multi-brand networks of the Brunello Cucinelli Group and Co-CEO.
Camilla Cucinelli DirectorClose
Born in Perugia on July 29, 1982. She had a foreign language education. In 2002 she joins the Brunello Cucinelli Group. After a brief experience in the commercial department both in Italy and in the US, she focuses on the creative process and becomes a member of the style office of the Company. During the years she contributed developing the Brunello Cucinelli collections, proposing and developing new dresses and accessories.
The knowledge of the Company and of the product development made her able to intervene in the organization of the different activities related to the creation of woman’s collections.She is now part of the first level woman style team and takes care of creating the collections in close cooperation with the Managing Director; she co-head of the woman style office.
She is also a member of the Ethics Committee together with the founder Brunello Cucinelli and Fr. Cassian Folsom.
Candice Koo Independent DirectorClose
Candice Koo was born in Hong Kong on October 10, 1977. After graduating from Phillips Academy (Andover, Massachusetts) she obtained her BA from Brown University in 1999. In November 1999 she joined Li & Fung (Italia) S.r.l., based in Florence, where until 2000 she worked on product development. From November 2000 to August 2002 she worked in Li & Fung (Trading) Ltd’s Hong Kong branch where she held various positions, being responsible above all for quality control, operations supervision and business planning. From 2002 to 2005 she did an haute couture course at Il Bagatto fashion house in Bologna, which specializes in haute couture and leather apparel. In December 2004 she earned a Master of Arts in International Affairs (The Paul H. Nitze School of Advanced International Studies) from the Johns Hopkins University in Bologna. She joined Hermès Group in November 2005 and until October 2008 held various positions in Hermès Italy’s divisions: Hermès Sellier-Operations development management, Women’s Prêt-à-Porter; Hermès Sales Division-Customer Service; Hermès Distribution France-Sales Management; Hermès Sellier-Operations development management, Leather Goods.
From November 2008 since December 2013 she is head of the Hermès Group Retail Merchandising Department, which covers all product categories and all geographic areas; from January 2014 until February 2016 she has also been Director of Operations. In January 2015 found a new company, Dolcezza Holdings, of which she is Director, which provides commercial consultancies to other companies and manages electronic payments through a subsidiary company, Cancan, based in Bangkok, of which she is Managing Director. She holds British, Canadian and Hong Kong citizenships. She is fluent in English (mother tongue), Cantonese (mother tongue), French, Italian, Mandarin and Arabic
Andrea Pontremoli Independent DirectorClose
Andrea Pontremoli was born in Saugus (USA) in 1957. In 1980 he was hired by IBM as a maintenance engineer and then climbed the career ladder to become a European specialist for large computers. In 1985 he started his managerial career in the company’s Bolzano branch, taking on positions of increasing responsibility both in Italy and abroad. Eventually, in 1994, he was asked to join the workgroup that would lead to the creation, two years later, of IBM Global Services in Italy. From 1995 to 1997 he was Director of Integrated Technology Services for Italy and in 1997 his responsibilities were extended to include the markets of southern Europe. He left Milan in 1999 and moved to Paris. At first, he was appointed Vice President Operations of Global Services for Europe, the Middle East and Africa, then later became General Manager Integrated Technology Services for the same geographic area. He returned to Italy in August 2001 to take up the post of General Manager IBM Global Services for Southern Europe, managing the work of some 25,000 people. He held this role until June 2004 when he was appointed President and Managing Director of IBM Italy. Andrea Pontremoli resigned his position with IBM Italy in October 2007 to join Gian Paolo Dallara in a new challenging experience at the head of Dallara Automobili, a long-established firm boasting an impressive track record, collected all over the world, but always placed in Varano de’ Melegari, Parma province, Italy.
He has entered the capital of the company and became both Managing Director and CEO with responsibilities for fostering new, innovative strategies to boost the growth of the small company which, since 1972 designed and made racing cars (single-seaters and others) that competed in the top races. Since November 2007, he is Chief of the “Executive Master in Technology and Innovation Management”, at ALMA Graduate School Università di Bologna. Since April 2008, he is in the Board of Directors of Barilla S.p.A.. Since May 2012, he is Director and Lead Indipendent Director in Brunello Cucinelli S.p.A.. Since January 2017 he is member of the Board of Directors of Università degli Studi di Parma. In 2004 the University of Parma awarded him an honorary degree in Computer Engineering for his expertise acquired in his years of management and for his unswerving commitment to the technological development of local companies. On 2 June 2006 was made a Knight Grand Cross of the Order of Merit of the Italian Republic by the President of Italy, Carlo Azeglio Ciampi.
Matteo Marzotto Independent DirectorClose
Matteo Marzotto (1966) has been appointed Executive Vice President of Italian Exhibition Group since October 2016; former President and CEO of Fiera di Vicenza S.p.A (December 2013 to October 2016). As of September 2016 he has been named President and shareholder of Dondup, whilst from October 2012 he is President of the Progetto Marzotto Association, and since September 2008 he is also President of Mittelmoda Fashion Award. As an entrepreneur, he has been Chairman of Vionnet S.p.A., the iconic brand acquired and relaunched from January 2009 to January 2013. After working for fifteen years in various capacities for his family’s companies (Marzotto S.p.A.), acquiring his experience in the textile and clothing business, between 2003 and 2008 he was first COO and subsequently Chairman of Valentino S.p.A.
As a Civil Servant, from June 2013 to July 2016 he has served as Chairman of Fondazione CUOA-University Centre of Business Administration and from August 2008 to November 2011 he has been Chairman and Commissioner of the Enit-National Tourism Agency. He is one of the founders (January 1997) of the Italian Cystic Fibrosis Research Foundation, as well as a permanent member (September 2013) of the board of Nuovi Orizzonti – AIPDF (Private International Association of the faithful of pontifical right). Member of the board of directors of several companies, including Brunello Cucinelli S.p.A., Morellato & Sector S.p.A and Fondazione CUOA-University Centre of Business Administration. Matteo Marzotto has been part of the Ambassador team for the World Exposition Expo Milan 2015. He is also an active sports enthusiast and passionate of all disciplines related to flight
Carolina Cucinelli DirectorClose
Born in Perugia February 23 1991. She completed her studies in Master of Art, Fashion and Costume in 2010 and puts to the test her education within the Style Office of Brunello Cucinelli S.p.A., inspired by the creativity and by a strong passion for the art world. She initially focuses on accessories, she then develops and hones her skills, thanks to which she can diversify her duties, with increasing responsibility.
From 2016 she joins the team “Web Image and Communication" of the Company – collaborating with the two managers in charge – undertaking an activity that allows her to make the most of her inclinations and to continue the search between the representation of a model, the product perception and the usability of visual arts applied to fashion.
In this new environment she closely deals with the development of the “Great Project of the Internet”, basically inspired by the “Artisans Humanists of the Web” and expected to combine the ancient wisdom of the hands with the horizon of the digital frontiers of our time.
Massimo Bergami Independent DirectorClose
Massimo Bergami is Full Professor of Organizational Behavior at the University of Bologna, he is Founding and Dean of Bologna Business School. He is also:
- Founding Chair of the EMBA Consortium for Global Business Innovation;
- Senior Advisor of the MAST Foundation, established by Isabella Seragnoli;
- Member of the Board of Trustees of the European Foundation for Management Development (EFMD).
On April 20, 2017 he was appointed Independent Director of Brunello Cucinelli S.p.A..Since 2015 he is a columnist of “Il Sole 24 Ore”, the most important Italian economic and financial newspaper.After a Bachelor Degree in Economics (with honors), he received a PhD in Management at the University of Bologna and continued his studies at The University of Michigan and at The New York University; he also taught at the University of Florida, and at the Bocconi University. He is Honorary Professor at Mirbis (Moscow, Russia) and Nankai University (Tianjin, China).He served as Non-Executive Director in the Board of Directors of Ducati Motor Holding, Ferretti S.p.A., Telecom Italia Media, Previlabor and Università della Tuscia.
Massimo Bergami founded and led the StartCup (the first business plan competition in Italy) and he is a member of the Advisory Board of the Best Program, started by the US Embassy in Italy and the Fulbright Commission with the aim to provide experiential education for young Italian entrepreneurs in Silicon Valley.He has served the Italian Government many times during the years (Presidency of the Council of Ministers, Ministry of Defense, Ministry of Industry, Ministry of Cultural Heritage and Activities and Tourism, Ministry of the Environment and Protection of Land and Sea).His research includes organizational identity, people strategy, brand and organizational communities, digital transformation. He published a number of articles and books in Italian and English language.