Brunello Cucinelli was born into a peasant family in Castel Rigone, province of Perugia, in 1953.
After obtaining a diploma as building surveyor, he enrolled in the faculty of Engineering but then dropped out. In 1978 he set up a small company and captivated the market with his idea of dying cashmere.
Since when he was a boy, he witnessed his father working in an unwelcoming environment and became a close observer of the world, thus developing his dream to promote a concept of work that ensured respect for “the human being’s moral and economic” dignity. This is a key element to understand his personality and the success of his business, which Brunello considers not only as a wealth-generating entity, but also as a framework to develop and nurture his dream of a capitalism that enhances the human being.
His knowledge of the great figures of the past has always fed his dreams and ideals, but he is always looking ahead towards the distant future, and each action and accomplishment of his is designed to last over the centuries.
In 1982, after marrying Federica Benda, Brunello moved to “Solomeo”, which became the venue to make his dreams come true and a great workshop to build his success as an entrepreneur and humanist.
The increasingly international market welcomed his quality products warmly and enabled him to implement his ideals.
In 1985 he purchased the fourteenth-century tumbledown castle in the hamlet and made it into his corporate headquarters; in 2000, with a view to meet the market’s growing demand with adequate production facilities, he acquired and refurbished an existing plant at the foot of the Solomeo hill instead of building new facilities.
The “Forum of the Art”, including the Aurelian Library, the Gymnasium, the Amphitheatre and the Theatre, was built in 2008 and became the ideal venue for culture and art.
The desire to list the company in the Milan Stock Exchange was born around this time and became reality in 2012. This move, too, was not driven by financial reasons alone, as Brunello saw a wider participation in his business activity as an opportunity to spread his ideals of a new capitalism, a truly “humanistic capitalism”.
The experience of the Forum of the Arts, built exclusively by Umbrian master craftsmen, spawned the idea of the “Solomeo School of Arts and Crafts”, which was established in 2013. Brunello’s vision entails that the memory of an important humanistic factor such as craftsmanship is preserved and passed on to future generations; therefore the school is the workshop where this aspiration becomes reality.
In 2014, the “Project for Beauty” was presented in Milan, an initiative supported by the Brunello and Federica Cucinelli Foundation; the project entails the creation of three huge parks at the foot of the Solomeo hill (the Agricultural Park, the Secular Youth Club Park and the Industry Park) recovering part of the property occupied by old abandoned factories and using it to grow trees, orchards and lawns. This initiative symbolizes the crucial value of earth, “from which all things are”, as Xenophon put it. With this project Brunello highlights the duty to restore the “dignity of the land” and he shows that “Beauty will save the world” whenever the world will in turn save Beauty.
The Brunello Cucinelli S.p.A. currently employs more than 1700 people and cooperates with around 4000 subcontractors. Nobody clocks in or out. The working time is from 8 a.m. to 5.30 p.m. with a long lunch break. It is forbidden to work after 5.30 p.m..
Over the years, Brunello Cucinelli has received an extraordinary number of Italian and international accolades for his “Neo-Humanistic Capitalism.” The recognitions which best reflect his human experience include his appointment as Cavaliere del Lavoro (Knight of Industry), assigned by the President of the Italian Republic; an honorary degree in Philosophy and Ethics of Human Relations, a tribute he received from the University of Perugia; the Global Economy Prize, received from the prestigious Kiel Institute for the World Economy with a noble statement declaring that he “perfectly embodies the tradition of the Honourable Merchant"; and the prestigious appointment as Cavaliere di Gran Croce (Knight Grand Cross), of the Order of Merit of the Italian Republic.
Riccardo Stefanelli CeoClose
Born in Perugia in 1981, Riccardo obtained his three-year degree in Legal Sciences at Perugia University in 2004. He joined Brunello Cucinelli Group in 2006 and initially worked in the company's Financial Department, where he acquired experience in investment planning and control. In 2007 he combined his position as a Retail Planning and Control Manager with his function as the reporting person for the legal affairs of the group, and he also joined the Human Resources committee.
In 2011 he was appointed Group Sales Manager for mono- and multi-brand networks. Since June 2011, he has also held the position of Executive Director.
From April 2017 to May 2020 he served as Chief Commercial Officer with responsibility of managing and developing for mono- and multi-brand networks of the Brunello Cucinelli Group and as the Group’s Co-CEO. In May 2020 he was appointed as CEO in charge of the area of Product and Operations.
Luca Lisandroni CeoClose
Born in Treia (Macerata), on 16 November 1978. After having attended classical studies, he graduated in Economics and Social Sciences at the “Università Commerciale Luigi Bocconi” in Milan. He started his career at the Marketing Division of L'Oreal Paris in Italy, as product manager of the brand “Studio Line”. In 2005 he joined Luxottica as Key Account Manager. Over the years he took on roles of increasing responsibility within the Wholesale Division of Luxotttica which led him to know the Group's global commercial organization and to increase contacts with the industrial division, developing projects to optimize the supply chain and maximize customer service quality. In 2011 he was appointed General Manager of Luxottica Brazil, based in Sao Paulo. In the first months he took care of the completion of the acquisition of Tecnol, leading manufacturer and distributor of glasses in Latin America.
In the nearly five years of management of Luxottica Brazil, he completed the vertical integration and created a solid and steady growth, so that Luxottica Brazil has become one of the key branches of Luxottica Group. In March 2016 he ceased his relationship with Luxottica Group. In April 2016 he becomes a key officer of Brunello Cucinelli S.p.A.; in the same month he is appointed Director of the Company. From April 2017 to May 2020 he served as Chief Commercial Officer with responsibility of managing and developing for mono- and multi-brand networks of the Brunello Cucinelli Group and as the Group’s Co-CEO. In May 2020 he was appointed as CEO with powers regarding the area of Markets.
Camilla Cucinelli DirectorClose
Born in Perugia on July 29, 1982. She had a foreign language education. In 2002 she joins the Brunello Cucinelli Group. After a brief experience in the commercial department both in Italy and in the US, she focuses on the creative process and becomes a member of the style office of the Company. During the years she contributed developing the Brunello Cucinelli collections, proposing and developing new dresses and accessories.
The knowledge of the Company and of the product development made her able to intervene in the organization of the different activities related to the creation of woman’s collections.She is now part of the first level woman style team and takes care of creating the collections in close cooperation with the Managing Director; she co-head of the woman style office.
She is also a member of the Ethics Committee together with the founder Brunello Cucinelli and Fr. Cassian Folsom.
Carolina Cucinelli DirectorClose
Born in Perugia February 23 1991. She completed her studies in Master of Art, Fashion and Costume in 2010 and puts to the test her education within the Style Office of Brunello Cucinelli S.p.A., inspired by the creativity and by a strong passion for the art world. She initially focuses on accessories, she then develops and hones her skills, thanks to which she can diversify her duties, with increasing responsibility.
From 2016 she joins the team “Web Image and Communication" of the Company – collaborating with the two managers in charge – undertaking an activity that allows her to make the most of her inclinations and to continue the search between the representation of a model, the product perception and the usability of visual arts applied to fashion.
In this new environment she closely deals with the development of the “Great Project of the Internet”, basically inspired by the “Artisans Humanists of the Web” and expected to combine the ancient wisdom of the hands with the horizon of the digital frontiers of our time.
Today she helds the position of "Chairman Executive Assistant".
Giovanna Manfredi DirectorClose
Born in Rome on August 30, 1961, Giovanna studied languages at the Institute for Translators and Interpreters in Rome, also spending long periods in Germany and in USA. She entered the fashion world when she opened her own atelier on Via del Babbuino in Rome in 1985. She initially focused on sartorial production but launched her own ready-to-wear collection two years later with the “LE MANFREDI” brand, which was distributed in Italy. When Giovanna's partnership with Brunello Cucinelli began in 1992, she changed her company's name to Gunex s.r.l. and, subsequently, to Gunex S.p.A., when it became a joint-stock company. Specializing in the design and production of skirts and trousers, the company became renowned worldwide for the high quality of its style and manufacturing. Over the next 22 years, Giovanna developed Gunex collections in close cooperation with the Brunello Cucinelli style team, coordinating the stylistic image of the lines and continuously building a unique product perception aimed at establishing a specific stylistic approach on a group level.
After the merge of Gunex s.r.l. in the Brunello Cucinelli S.p.A., Giovanna is directly involved in the creative development of the women's collections and she heads the team of designers and tailors of the Rome style unit. She often takes part in research trips abroad to study distinctive intercultural trends in the fashion industry, which allows her to fine-tune her ability to study the themes of inspiration for the new collections. Giovanna represents the Company at major trade fairs, collection presentations and in meetings with investors and suppliers with whom she has established long-term relations. Since June 2011 she has also held the position of Director.
Stefano Domenicali Independent DirectorClose
Stefano Domenicali, born on 11 May 1965 in Imola, is Chairman & Chief Executive Officer of Automobili Lamborghini. He began his professional career in 1991 with Ferrari and took over several important roles before becoming Head of the Ferrari Direzione Sportiva F1 in 2004. In 2008 he was Team Principal of Scuderia Ferrari F1, which won the Constructors’ World Championship that year. From 2009 to 2014 Domenicali represented Ferrari in the F.I.A World Motor Sport Council and still belongs to that body today. He is currently president of the F.I.A. Single Seater Commission. He has been Vice President New Business Initiatives at AUDI AG since November 2014 before taking over his current role at Lamborghini in Sant’Agata Bolognese.
TITLES AND HONOURS:
- Officer of the Order of Merit of theItalian Republic (October 2002);
- Commendatore of the Italian Republic (2019).
Anna Chiara Svelto Independent DirectorClose
Born in Milan in 1968, she graduated in law at the University of Milan in 1992 and became lawyer in 1995. From March 1996 to February 1998 she worked at the legal affairs directorate of Edison, becoming later chief of the legal and corporate affairs directorate of Shell Italia from March 1998 to September 2000. Then she joined the Pirelli Group, where she worked until May 2016, holding several managerial positions in the parent company, and specifically acting as chief of corporate affairs and compliance department, as well as secretary of the board of directors and the advisory committees set up within the board itself. From June 2016 to December 2018 she acted as chief general counsel at UBI Banca. Being involved for a long time on governance issues, she attended as speaker at many conferences and has been for several years member of the “Ethic and Systemic Risk Committee” of ICGN (International Corporate Governance Network).
Moreover, she has been holding over time positions of rising importance within the board of directors of listed companies. Specifically, from April 2013 to February 2014 she has been director and member of the risk control and corporate governance committee of Prelios. She is currently an independent member of the board of directors and some of the related advisory committees of Enel S.p.A. (since May 2014) and Techedge (since December 2018), having held similar tasks at ASTM and Banca Intermobiliare di Investimenti e Gestioni). She is member of Brunello Cucinelli’s Board of Directors since May 2020.
Andrea Pontremoli Independent DirectorClose
Andrea Pontremoli was born in Saugus (USA) in 1957. In 1980 he was hired by IBM as a maintenance engineer and then climbed the career ladder to become a European specialist for large computers. In 1985 he started his managerial career in the company’s Bolzano branch, taking on positions of increasing responsibility both in Italy and abroad. Eventually, in 1994, he was asked to join the workgroup that would lead to the creation, two years later, of IBM Global Services in Italy. From 1995 to 1997 he was Director of Integrated Technology Services for Italy and in 1997 his responsibilities were extended to include the markets of southern Europe. He left Milan in 1999 and moved to Paris. At first, he was appointed Vice President Operations of Global Services for Europe, the Middle East and Africa, then later became General Manager Integrated Technology Services for the same geographic area. He returned to Italy in August 2001 to take up the post of General Manager IBM Global Services for Southern Europe, managing the work of some 25,000 people. He held this role until June 2004 when he was appointed President and Managing Director of IBM Italy. Andrea Pontremoli resigned his position with IBM Italy in October 2007 to join Gian Paolo Dallara in a new challenging experience at the head of Dallara Automobili, a long-established firm boasting an impressive track record, collected all over the world, but always placed in Varano de’ Melegari, Parma province, Italy.
He has entered the capital of the company and became both Managing Director and CEO with responsibilities for fostering new, innovative strategies to boost the growth of the small company which, since 1972 designed and made racing cars (single-seaters and others) that competed in the top races. Since November 2007, he is Chief of the “Executive Master in Technology and Innovation Management”, at ALMA Graduate School Università di Bologna. Since April 2008, he is in the Board of Directors of Barilla S.p.A.. Since May 2012, he is Director and Lead Indipendent Director in Brunello Cucinelli S.p.A.. Since January 2017 he is member of the Board of Directors of Università degli Studi di Parma. In 2004 the University of Parma awarded him an honorary degree in Computer Engineering for his expertise acquired in his years of management and for his unswerving commitment to the technological development of local companies. On 2 June 2006 was made a Knight Grand Cross of the Order of Merit of the Italian Republic by the President of Italy, Carlo Azeglio Ciampi.
Ramin Arani Independent DirectorClose
Ramin Arani had a 26 year career as a Portfolio Manager at Fidelity Investments where he worked since graduating from Tufts University with a BA in International Relations in 1992. Most recently Ramin was Fund Manager of the Fidelity Puritan Fund from February 2008 through September 2018 where the Fund achieved top 5% performance relative to Lipper and Morningstar Balanced Fund Peers over all key performance time periods. The Fund was a 5 star rated & Silver designated Fund according to Morningstar, under his management. Prior to the Puritan Fund, Ramin managed the Fidelity Trend Fund for 7 years, the Health Care Sector Fund in the late 90’s, and the Retail Select Fund in the mid-late ‘90’s. As a Fidelity research analyst from 1992-2000 Ramin covered the Aerospace & Defense, REIT, Retail, and Pharmaceutical industries. He has extensive investing experience in the Consumer Sector (media, luxury, retail, consumer products and services), Technology Sector, Healthcare Sector, Industrials, and Financials. As an investor in Private Companies for the past 10 years, Ramin has served on several Company Boards such as Legendary Pictures, Vice, Moda Operandi, Rent the Runway, the Void and Goop. Ramin has also personally been a founding partner and Board member of Rumble Boxing, ED by Ellen Degenres, and Girlgaze.
Currently, Ramin serves on the Boards of private Companies The Void (Since January 2019), Rumble (Since August 2019), Girlgaze (Since 5/2018), Sakara Life (Since 9/2019) and public Company LiveXLive (Since 1/2019). Ramin is currently serving as the Chief Financial Officer of Vice, a position he has held since November 2019.
Among his philanthropic efforts, Ramin has served on the Boards of The College Foundation of the University of Virginia, The Nichols School, the Institute for Global Leadership at Tufts University, Opportunity Network, Devereux Cleo Wallace, and Danny & Ron’s Rescue (dog rescue).
Ramin has three daughters, currently attending University of Virginia, Clemson University, and American Heritage High School. Ramin is an avid snowboarder, rock climber, runner, tennis player and an avid fan of American football, International Football and live music.
Maria Cecilia La Manna Independent DirectorClose
She graduated in Economics and Commerce at the University of Bologna in 1987. In 1988, she obtained an Audit Master jointly organized by the University of Bologna and PricewaterhouseCoopers. She is in the Register of Chartered Accountants and Statutory Auditors since 1990. Between 1989 and 1996, she developed and consolidated her economic-financial background working in PricewaterhouseCoopers, first as a financial auditor and subsequently in the Transaction Services division in the United Kingdom and in Italy. Working in Titan International Inc. (a company listed on the New York Stock Exchange), she gained extensive professional experience in acquisition, reorganization, integration and change management processes, developing synergistic commercial and operational projects at an international level. She contributed to the creation of the Titan Europe division, making acquisitions in Europe, Brazil, North America, India, Turkey, Australia and China. In 2004, as Chief Executive Officer, she managed the listing of Titan Europe Plc. at the AIM of the London Stock Exchange, holding the position of Group Chief Operating Officer.
Since 2007, she has been the Managing Director of the Italtractor ITM S.p.A. group, and since 2013 that of President of the Titan ITM Holding S.p.A. group, a global player in the design, production and distribution of machinery components in the agricultural, mining and construction sectors. This group, which operates through production and commercial companies in Europe, North America, Brazil, Australia, China and India, has been controlled since 2012 by the American company Titan International Inc..
Since 2016, she has been a Director in the Board of Technogym S.p.A, serving as Lead Independent Director and President of the Control & Risks Committee.
Emanuela Bonadiman Independent DirectorClose
Emanuela Bonadiman was born in 1963 in Verona, Italy. She graduated in 1987 at the International Interpreters School of Mons, Belgium and graduated in 1988 in International Political Sciences at the Catholic University Louvain, Belgium. In 1990 she started her career in the HR function in the Automotive industry, at BMW Italy and Germany and has since been building HRM expertise and led multicultural teams across industries (e.g. in the capacity of VP HR EMEA in Trane Air Conditioning in Amsterdam; as VP HR Europe at Arrow Electronics in Milan; as VP HR Europe in Brussels and later Head of Talent Management in San Francisco at Levi’s; as WW Director HR Gucci and later Group Director Talent Management at Kering Group in Paris). She has developed indepth expertise in talent management, leadership development, executive coaching, learning, change management and total rewards systems in complex organizations. She is certified as coach in process excellence by the American Standard Company College in 1998. In 2008, being part of a global program for promoting gender equality and global diversity within Arrow Electronics, she has been awarded at the World Diversity Leadership Summit at the UN in New York, and has since put Corporate Social Responsibility at the core of her professional and personal agenda. Since over 5 years she is part of the Master Emlux (Luxury Business Management) at the Catholic University Milan as contract Professor in Strategic HR Management, where she has designed a tailor-made development process for the master’s students.
Between 2012 -2015 she has served as Independent Director at the Board of Datalogic SpA., heading the Compensation Committee and as member of the Control & Risks Committee. Since 2019 she leads her own practice providing executive coaching as well as supporting job seekers in their professional integration effort. She lives in Belgium and speaks fluently Italian, French, English and practices German and Flemish.