Philosophy

“During my lifetime I have always nurtured a dream: useful work to achieve an important goal. I have always felt that business profit alone was not enough to fulfil my dream and a higher purpose was to be found”.

“I have listened to the wise and moving words of Saint Francis, Saint Benedict, Kant, Marcus Aurelius, Socrates, Seneca, and I have realised that economic value is nothing without the human component and that the former cannot survive without the latter”.

Brunello Cucinelli likes to call his employees “thinking souls”, thus revealing in just two words all the values that feature in his company’s history and strengthen the identity of the brand step by step: the humanistic approach to development, whereby the concept of work is a full expression of the human being, the philosophical inquiry and the care for workers.

The seed sown by Brunello Cucinelli over 30 years ago is now a tree with strong roots; in the Solomeo hamlet, built in the fourteenth century and restored over twenty-five years of dedicated commitment, the company has flourished at a natural pace, in a sustainable way, achieving healthy profits. As a philosopher-entrepreneur, Brunello Cucinelli consistently strives to achieve Beauty, an ideal that he shares with the great figures of the past and the present.

“I have listened to the wise and moving words of Saint Francis, Saint Benedict, Kant, Marcus Aurelius, Socrates, Seneca, and I have realised that economic value is nothing without the human component and that the former cannot survive without the latter”.

Brunello Cucinelli’s way of doing business sets the stage for a new world where Italian knowledge and know-how rank first; all this could be read as a new Renaissance in its infancy, a golden century resting on the great values of humanity.