A company must plan for the next five years, but also for the next five centuries.

Business Model and Exclusivity

The foundations of the business model are strongly anchored to the distinctive features identifying the brand and positioning it at the top end of the luxury segment: search for top-notch quality when procuring raw materials, excellence in craftsmanship and manual work, as well as an exclusive pret-a-porter proposal, the expression of true Made in Italy, appreciated by sophisticated consumers as a form of “contemporary lifestyle”.

The exclusive, excellent offering goes hand in hand with the preservation of values making up the company’s DNA: dignity of profit and special relationship with the surrounding territory, in a “gracious” and constant development and growth project.

Italian craftsmanship and manual skills

Italian craftsmanship and manual skills epitomise the beauty of our products, our culture, our identity. Being acknowledged as “artisanal industrialists” is a value that is maintained over time; the whole world is fascinated by the products from our land, by our care in choosing raw materials, by our search for high quality and creativity in each single step of the production chain.

The business model


“Made in Italy” craftsmanship and product excellence

The collection proposal features artisanal products that are strictly made in Italy by craftsmen workshops that are highly qualified to perform each production phase. They are mainly located in Umbria, in the immediate vicinity of the factory and Solomeo.

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Sustainable growth and Healthy profitability

The sustainability of growth and healthy profitability are distinctive features of the company and represent both a commitment and an asset.
The moral and economic respect that Brunello Cucinelli shows unconditionally and consistently to all stakeholders of both the company and the surrounding community is key to long-term development. The brand’s positioning in the Absolute Luxury segment is underpinned and supported by its expansion model, pursuing sustainable and gracious growth.

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Brunello Cucinelli Investor modello impresa

Exclusive positioning and distribution

The brand’s selected presence on the major luxury high streets of leading cities and resorts worldwide, as well as in the most exclusive multibrand and luxury department stores, supports and strengthens the positioning acknowledged to it by the final consumer, i.e. at the top end of the luxury segment.

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